Writing assignment 2 Essay Example | Topics and Well Written Essays - 1500 words

Writing assignment 2 - Essay Example ferent", Apple has been able to convince its present and potential consumers of its product superiority in the technological industry through advertising. Basing primarily on television and internet advertising apple has been able to persuade a majority of personal electronics consumers of the need, simplicity and product superiority in their products (Dooley, 2007). Apple’s television advertising kick-started in 1984 towards the launch of the Macintosh computer, and it was dubbed ‘1984’. The advertisement hyped the Macintosh computer while promising 1984 not to be the same again after using the Macintosh computer. With 85% of the European population being active Television users, the use of televised commercial advertising was very effective until late 2000’s. The use of celebrities in their advertising has been so instrumental in creating brand awareness. In the European, as well as other markets different local celebrities, were used with the same original theme and music. The latest in television advertising was â€Å"I am a PC, and I am a Mac† that started off in 2006 and ended towards 2010 (Forker& Ward, 1993). After the end of television advertising, Apple shifted its focus to internet advertising through videos uploaded online to its website, YouTube plus other captivating slogans on social media. This was as a result of the digital migration where more than 50% of the world population became active internet users by 2009.With the increase in social media uses over the past few years; Apple has gone social too by creating dynamic pages and setting sales promotions and brand awareness whilst actively engaging its customers. Their internet advertising move has received some criticism over unethical interruptions, but this cannot be equalled to the increased sales revenue both online and in vendor shops. The internet has enabled it to provide an active customer support globally as well as create potential customers (Moriety et al., 2012). The latest