Stretch and support Essay

In state to meet the grading criteria for M1 learners need to explain how packaging is integrated with the rest of the marketing inter unite in a selected placement to achieve its marketing aims and objectives. Learners will need to have a original understanding of the marketing mix and then be able to yield it to the marketing aims and objectives of their selected organisation. Learners could complete the chase activity to help them achieve these criteria. marketing aims and objectives are the targets that are specific eachy set for the marketing department in order to help the business achieve its corporate aims and objectives, i.e. the aims and objectives for the business as a whole. 1.Research a corporation that you are familiar with, for example, Walkers crisps. What do you entail are the business aims and objectives of the partnership? 2.Investigate the type of furtherances that your chosen company undertakes as a part of the marketing mix, for example, television a dvertising. Explain how the forward motions that your chosen company holds relates to other segments of the marketing mix by answering the following questions. How does promotion make believe price?How does promotion affect product?How does promotion affect place?3.How does the integration of all elements of the marketing mix help the company meet its corporate aims and objectives?E2 Evaluate and justify promotional mixIn order to meet the grading criteria for D1 learners mustiness evaluate and justify the use of an appropriate promotional mix in relation to marketing objectives for the selected organisation. Learners should blend by stating the marketing objectives of the company and then carry out the following activity. 1.Write a paragraph about the strengths of your chosen promotional mix. Which element of the promotion mix is the strongest? 2.Write a paragraph about the weaknesses of your chosen promotional mix. Which element of the promotion mix is the weakest? 3.Write a paragraph about how the promotion mix used helps to meet the marketing objectives of the company. 4.Of all the elements in the promotional mix which do you believe to be the strongest in this instance? Justify your answer. E3 make use of of professional agencies in promotionsIn order to meet the grading criteria for M2 learners must be able to explain the advantages and disadvantages of utilize professional agencies in ensuring promotional success. To do this, learners will need to look at the relative merits of using a professional agency over an in-house team. Learners could be shown or adjudicate out examples of promotional campaigns created by professional agencies, for example, television or imprint advertisements, and then answer the following questions. 1.Which aspects of the campaign(s) do you think an in-house team could fare without the use of a professional agency? 2.Which aspects of the campaign(s) do you think involve a professional agency? Justify your answe rs to both questions.E4 Rationale for a promotional campaignThe grading criteria for M3 requires learners to provide a rationale for a promotional campaign. Learners will need to be able to identify each element of a promotional campaign and explain its role. Learners must in like manner say why each element is important in order to develop their analysis. Learners could be given the following task to complete in preparation for the assignment. A health club organisation is planning a new fitness centre in your area. The company has a figure of 20,000 and will be running its promotional campaign for two months in advance opening. The company needs to attract a large number of mint to sign up for a one-year membership contract. It is targeting the club at both men and women. Using the information above, answer the following questions. 1.Are all elements of the promotional campaign important? Justify your answer. 2.If you have identified almost elements that are not important to the campaign, do you think they are inevitable at all?