Brand management of Ritz Carlton Hotel

Content Introduction         Pg. 2         Importance of service lubricating oil         Background culture of The Ritz-Carlton Hotel         Reasons for choosing The Ritz-Carlton Objectives         Pg. 3 Conceptual background         Pg.3          scrapes master(prenominal) idea         Brand chartering Methodology         Pg. 4 Result and intervention                  Brands central idea         Pg. 4- 10         Brand chartering         Pg. 10- 15 good word         Pg. 15- 16 Conclusion         Pg. 16 Reference         Pg. 17 addition         Rewards         Pg. 18         Brand chartering thoughtpad         Pg. 18         Interview questions         Pg. 19- 20          outcome product and supplementary services         Pg. 20- 23         Types of information stored in CLASS informationbase         Pg. 23         Needs and sources of market resources         Pg. 24          operate fictitious character indicators defects         Pg. 25         Internal customers satisfaction data         Pg. 25         Percentage of turnover put         Pg. 26          favourable Standards         Pg. 27          problem Excellence Roadmap         Pg. 28- 29         The basic mandate growth         Pg. 30 I. Introduction Importance of service soil A brand is an important corporate asset which is the chief(prenominal) weapon for marketers to distinguish their services from competitors. Brand management is necessity because technology and service fo! rmulation will be copied by lament competitor quickly while only brand personalities cannot. Also, in(predicate) brand is valuable because it can create a germinate of future earnings. Background information of The Ritz-Carlton Hotel The Ritz-Carlton, Hong Kong, was established in 1993. It is a wholly owned subsidiary of The Ritz-Carlton Company, L.L.C. in U.S.A., which manages 36 sumptuousness hotels in different countries. The Ritz-Carlton, HK, which strategically located in the nitty-gritty of the financial district of Central, is a small hotel with only 216 guestrooms and 320 employees. It is one(a) of the louvre world-class hotels in the world and won oodles of awards (Appendix 1). The hotel is knowing to suit the requirements of its principal customers: (1) meeting Event Planners (2) autarkical Business and Leisure Travelers. Reasons for choosing The Ritz-Carlton As Ritz-Carlton... If you want to get a spacious essay, o rder it on our website: OrderCustomPaper.com

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