TAJ MAHAL TEA [Type the document subtitle] Meera INTEGRATED MARKETING COMMUNICATION realise TAJ MAHAL TEA Submitted to: Professor Keyoor Purani| IMC parting A Group 5| | Group Members:| | Meera Annam Baby| PGP/14/38| Akshata V M| PGP/14/132| Monica Pachori | PGP/14/151 | Nitish Raj Subarno | PGP/14/155| Priyanka Bakshi | PGP/14/166| Rohit Nath | PGP/14/172| * Table of Contents 1. Introduction to tea effort in India4 Major Players:4 2. Taj Mahal Tea4 Hindustan Unilever5 Product immingle5 3. Positioning of Taj Mahal Tea5 Brand Elements6 Points of Parity6 beat depth psychology of Taj Mahal Tea6 4. Consumer Behaviour Trends6 5. Analysis of Campaigns and Promotions7 Advertising potency:7 heart SOURCE:7 Criticism of pickax of Celebrity8 MESSAGE greet:8 Tag Lines Used:9 Evolving Creative Strategy:9 Current television receiving system Commercial for Taj Mahal Tea:9 cross ad for Taj Mahal Tea10 release Advertisement:11 Hoardings for Taj Tea Trail Campaign:11 MESSAGE meat:11 Media Vehicles:12 6. Other co-ordinated Marketing confabulation Methods:12 Public dealings12 Sales Promotions14 7.
Suggested Communication Strategy14 Overall Assessment:14 blood Objectives:14 bank line Strategy14 Communication Strategy14 Profile of stain consumer15 User Insight15 Brand Promise15 germinal performance15 The Campaign Idea15 Storyboard:15 MEDIA EXECUTION16 * 1. Introduction to Tea Industry in India Tea has been the most popular drink in India although tardily it has been losing out to coffee, especially! among youngsters. Tea has regained some of its popularity oer the stretch forth few years, as awareness of its health benefits has construct more than widespread. The total turnover of the tea industry is or so Rs. 10,000 crores. There are about 1000 brands of tea in India, of which 90% are regional players. Total tea...If you want to borrow and quarter a full essay, order it on our website: OrderCustomPaper.com
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